Thinking of Selling Your Home?
Don’t set yourself up for failure!
The 6 P’s you need to know
PRICE your property realistically.
When you first list your property you must price it competitively after carefully considering comparable sales. Set a realistic price and possibly offer buyer incentives such as closing cost assistance, new appliances or money for new carpeting.
PRESENT your property to sell!
Make sure you stage your home to be clean, uncluttered and inviting. Studies show poorly maintained properties will take longer to sell and receive lower offers.
PRE-INSPECT your property!
Consider having your property inspected, at the time of listing, to keep surprises to a minimum. No seller wants to renegotiate or terminate a contract due to findings in a buyer’s inspection.
PICTURE PRETTY online!
Your property will attract more buyers if you have a good webpage presentation. You must take attractive photos and write a concise property description. Price and presentation are the two most important items to selling your property quickly.
PROPER PAPERWORK!
Selling your property is much more than just putting a sign in your front lawn, placing an ad in the paper and praying for a buyer. You must know how to show your home, qualify prospective purchasers and negotiate and write your contract. Our selling tips have been formulated after years of real estate experience and hundreds of successful closings and will guide you to a quicker sale. Always be optimistic, flexible, and willing to discuss various options with buyers. Qualify each buyer before you invest too much time and be prepared to negotiate a buyer agent fee should an agent bring you a buyer. Make sure your paperwork is properly completed. When in doubt, review it carefully with your attorney or escrow agent.
PERSEVERENCE!
Never count on a sale until you have left the closing table - always take backup offers!
Why do many For Sale
By Owners fail?
The 6 O’s to avoid
OVERPRICED!
Sellers often make poor pricing decisions by not evaluating current market conditions, interest rates, jobless rates or how the local economy is performing.
ORATORY skills!
Many sellers lack the needed negotiation and communication skills to make a contract and close a sale. Many sellers are not objective, get defensive, and make negotiations complicated. Once a seller disagrees with a buyer a deal is rarely made.
OBSESSED with dollars!
Sellers often focus only on price. Price is important but it is not the only determining factor. When entertaining an offer you must also consider the type of financing, the strength of the buyer, possible tax implications, and buyer contingencies such as property inspections as well as proposed closing and possession dates.
ORDINARY marketing plan!
An average marketing plan should not do for you! Your marketing plan needs to be well thought out and must have a way of reaching all buyers. Do you have the time, knowledge and money to execute an exceptional proactive marketing plan?
OK agent!
Are you thinking about hiring a real estate agent? Remember, not all agents are created equal. An “ok” agent should not do for you! A poorly trained agent or one with little experience can easily derail and undermine your sale. What is your agent doing for you and how much is he or she charging for his or her service? An unintended but inevitable consequence of hiring an agent is to increase your listing price to “make up” for the commissions you will pay at the time of sale. Commissions therefore provide less negotiating room for you. Your agent should have experience, an exceptional track record, access to the local Multiple Listing Service (MLS), as well as a time tested and proven marketing plan. Find out how many properties your agent sells a year and what services he or she offers and at what price. Determine if the agent’s personality and style compliments yours. Carefully review your agent’s marketing plan and make an informed decision. If you decide to list with an agent, make sure your agent “gets it”.
OUTLOOK!
All marketing plans take time to produce results, even if you hire an agent who is connected to a Multiple Listing Service. Give yourself the needed time to be a successful seller. If time is not on your side, hire an experienced agent to handle your marketing and contract negotiations.
Why Choose Us?
We know the “ins and outs” of successful marketing and selling.
We are dedicated to helping you sell more efficiently.
We can provide you with proper pricing, staging, marketing and negotiation assistance for much less than you would pay a traditional real estate broker.
Our service is regionally based and we understand the local real estate market better than our competition.
We “get it done right!”
